We believe that exhibition design is about storytelling. More than simply deciding where the objects go, exhibition design should create miniature worlds which support and enhance visitors’ experiences. The design concept for Bags: Inside Out playfully responds to how a bag can be both a private possession and a public statement. Take the red ministerial despatch boxes that are held aloft by chancellors on budget days - they are symbols of promised future prosperity while also being functional briefcases, photographed by the press with documents spilling out. We created two different design characters for the two levels of the V&A’s Fashion Gallery: downstairs, an intimate space was lined in colourful stretched fabric walls; upstairs, an expansive space in the dome with building-like cabinets arranged as a miniature cityscape.