Hallyu! The Korean Wave at the V&A is a major exhibition showcasing the colourful and dynamic popular culture of South Korea, following its early origins to its place on the global stage today. The Korean Wave not only showcases the fascinating world of hallyu, but explores how architecture has the ability to create a minature stage-set to enhance and exaggerate narratives and experiences. The design responds to contemporary hybridity in Korean culture, using a sequence of squares and rooms. Each of the four curatorial sections uses colour, graphics, lighting and characterful setworks as devices to create an interactive and immersive exhibition.