Worn Again is an installation in a season of experimental circular shopping experiences at Selfridges, displaying a curated selection of second-hand fashion, furniture and accessories. The designed elements mirror this, constructed from a stock of salvaged components and recycled plastic made from retail waste. The project marks the start of Selfridges’ ambition for 45% of transactions to be from circular products and services by 2030 through Reselfridges - Resale, Rental, Repair, Refill and Recycling. It is part of a future in which second-hand and circular shopping is second nature to customers by making it an enticing and seamless part of the Selfridges experience
Year
2023
Location
London
Type
Prototype
Status
Complete
Client
Selfridges
Collaborators
Are You Mad
Photography
Tim Charles and Kris Humphreys
Worn Again is an installation in a season of experimental circular shopping experiences at Selfridges, displaying a curated selection of second-hand fashion, furniture and accessories. The designed elements mirror this, constructed from a stock of salvaged components and recycled plastic made from retail waste. The project marks the start of Selfridges’ ambition for 45% of transactions to be from circular products and services by 2030 through Reselfridges - Resale, Rental, Repair, Refill and Recycling. It is part of a future in which second-hand and circular shopping is second nature to customers by making it an enticing and seamless part of the Selfridges experience
Year
2023
Location
London
Type
Prototype
Status
Complete
Client
Selfridges
Collaborators
Are You Mad
Photography
Tim Charles and Kris Humphreys
STUDIO MUTT LTD. 91 KEMPSTON STREET, LIVERPOOL, L3 8HE, UNITED KINGDOM HELLO@STUDIOMUTT.COM